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(as of May 23, 2025 02:50:24 UTC – Details)

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.
Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a ‘Student and Instructor’s Manual’ with chapter summaries.

Publisher ‏ : ‎ Kogan Page
Publication date ‏ : ‎ April 26, 2016
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 328 pages
ISBN-10 ‏ : ‎ 0749476680
ISBN-13 ‏ : ‎ 978-0749476687
Item Weight ‏ : ‎ 1.14 pounds
Dimensions ‏ : ‎ 6.14 x 0.75 x 9.21 inches